{"product_id":"9781394177103","title":"Marketing Plans : Profitable Strategies in the Digital Age (9TH)","description":"\u003cp\u003eThe latest edition of the leading and internationally bestselling text on marketing planning\u003c\/p\u003e\n\n\u003cp\u003e In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.\u003c\/p\u003e\n\n\u003cp\u003e The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eA best-practice, step-by-step process for coordinating marketing strategy and planning\n\u003cbr\u003eMethods to create powerful, differentiated value propositions\n\u003cbr\u003eTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\n\u003cbr\u003eLessons from the leaders on how to embed world-class marketing within the organisation.\u003c\/p\u003e\n\n\u003cp\u003e Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52905110372661,"sku":"EB_BM1000_H05-02_AD","price":225.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781394177103-1.jpg?v=1789403905","url":"https:\/\/kinokuniya.ae\/products\/9781394177103","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}