{"product_id":"9781398604315","title":"From Marginal to Mainstream : Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First","description":"\u003cp\u003eUnderstand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":52904805269813,"sku":"EB_BM1000_H05-03_AD","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781398604315-1.jpg?v=1789404070","url":"https:\/\/kinokuniya.ae\/products\/9781398604315","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}