{"product_id":"9781398611054","title":"The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand","description":"\u003cp\u003eIntegrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.\u003c\/p\u003e","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":52930712043829,"sku":"EB_BM1000_L11-05_DUBAI","price":108.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781398611054-1.jpg?v=1789404080","url":"https:\/\/kinokuniya.ae\/products\/9781398611054","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}