{"product_id":"9781408073681","title":"Marketing Essentials (2ND)","description":"\u003cp\u003eExplains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.\u003c\/p\u003e","brand":"Cengage Learning EMEA","offers":[{"title":"Default Title","offer_id":52928674267445,"sku":"EB_BM1000_L12-01_DUBAI","price":288.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781408073681-1.jpg?v=1789404484","url":"https:\/\/kinokuniya.ae\/products\/9781408073681","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}