{"product_id":"9781422121153","title":"Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers","description":"\u003cp\u003eExplains how and why we use deep metaphors. This book focuses on the seven metaphors - balance, connection, container, control, journey, resource, and transformation and shows how deep metaphors unconsciously pervade and shape our lives.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":52928475791669,"sku":"EB_BM1000_L12-03_DUBAI","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781422121153-1.jpg?v=1789404869","url":"https:\/\/kinokuniya.ae\/products\/9781422121153","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}