{"product_id":"9781788602518","title":"Humanizing B2B : The new truth in marketing that will transform your brand and your sales","description":"\u003cp\u003eThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.\u003c\/p\u003e","brand":"Practical Inspiration Publishing","offers":[{"title":"Default Title","offer_id":52929939407157,"sku":"EB_BM1000_L11-06_DUBAI","price":108.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781788602518-1.jpg?v=1789408178","url":"https:\/\/kinokuniya.ae\/products\/9781788602518","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}