{"product_id":"9781789384307","title":"Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands","description":"\u003cp\u003eIntegrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P\u0026amp;G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.\u003c\/p\u003e","brand":"Intellect Books","offers":[{"title":"Default Title","offer_id":52930112749877,"sku":"EB_BM0900_L11-06_DUBAI","price":150.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781789384307-1.jpg?v=1789408332","url":"https:\/\/kinokuniya.ae\/products\/9781789384307","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}