{"product_id":"9781911687993","title":"The Fifth Phase : An insight-driven approach to business transformation","description":"\u003cp\u003eBusiness has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose.\u003c\/p\u003e","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":52930779971893,"sku":"EB_BM0600_L15-05_DUBAI","price":90.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781911687993-1.jpg?v=1789409380","url":"https:\/\/kinokuniya.ae\/products\/9781911687993","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}