{"product_id":"9789063694630","title":"Contrarian Branding : Stand Out by Camouflaging the Competition","description":"\u003cp\u003eThe world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.\u003c\/p\u003e","brand":"BIS Publishers B.V.","offers":[{"title":"Default Title","offer_id":52929198031157,"sku":"EB_DE0600_K12-08_DUBAI","price":118.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9789063694630-1.jpg?v=1789411529","url":"https:\/\/kinokuniya.ae\/products\/9789063694630","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}