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Influencer Marketing : Building Brand Communities and Engagement

Yesiloglu, Sevil (EDT)/ Costello, Joyce (EDT)
210.00 AED
Member Price
189.00
English

Product Description

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

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