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Public Relations for Dummies (For Dummies (Business & Personal Finance)) (2ND)

Yaverbaum, Eric/ Bly, Robert W./ Benun, Ilise
113.00 AED
Member Price
101.70
English

Product Description

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

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