Back

Zoom Roll over image to zoom in

Digital Analytics for Marketing (Mastering Business Analytics)

Khan, Gohar F./ Sponder, Marshall
264.00 AED
Member Price
237.60
English

Product Description

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.

... Read Full Text

Available to Order

Usually dispatches within 2 to 3 working days

While every attempt has been made to ensure stock availability, occasionally we may run out of stock at our stores.

Free domestic shipping on orders over 100.00AED

Discount is applied at checkout.

Recently Viewed Items

Related Products