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Inside Coca-Cola : A Ceo's Life Story of Building the World's Most Popular Brand

Isdell, Neville/ Beasley, David
102.00 AED
Member Price
91.80
English

Product Description

A former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.

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