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R.E.D. Marketing : The Three Ingredients of Leading Brands

Creed, Greg/ Muench, Ken
131.00 AED
Member Price
117.90
English

Product Description

Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.

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