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The Marvel Studios Story : How a Failing Comic Book Publisher Became a Hollywood Superhero (The Business Storybook Series)

Wetzel, Charlie/ Wetzel, Stephanie
68.00 AED
Member Price
61.20
English

Product Description

What can you learn from the world's most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios.

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