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Do You Want to Keep Your Customers Forever? (Harvard Business Review Classics)

Pine, Joseph B./ Peppers, Don/ Rogers, Martha
45.00 AED
Member Price
40.50
English

Product Description

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
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Shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a 'learning relationship'. This title explains how over time, this ongoing relationship allows your company to meet customer's changing needs, develop learning relationships with them and retain their business forever.

... Read Full Text

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