The Corporate Social Mind : How Companies Lead Social Change from the inside Out

Written for company leaders and change makers, The Corporate Social Mind (WT) helps corporate impact and marketing teams understand how to collaborate and innovate, moving beyond their own ways of thinking and operating and coming together to address social issues through a mindset that embeds key traits into the daily work of their companies. Business as a whole, from innovation to marketing, can drive positive social change in society when it is integrated into the way people do the actual work. This book highlights how some companies have done this and how every manager can do this.