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Creating a Brand Identity: A Guide for Designers

Slade-Brooking, Catharine
155.00 AED
Member Price
139.50
English

Product Description

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

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