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Marketing Fashion, Second edition : Strategy, Branding and Promotion (2ND)

Posner, Harriet/ Mumau, Patricia (ILT)
198.00 AED
Member Price
178.20
English

Product Description

A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

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