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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

Name: Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Brand: Kogan Page Ltd
SKU: EB_BM1000_L12-02_DUBAI
Price: 180.00 AED
Availability: InStock

Lawes, Rachel

180.00 AED

Member Price

162.00

English

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Product Description

Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

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Publisher

Kogan Page Ltd

Publication Date

Mar 2020

ISBN

9781789662078

Pages

256

Item Type

Book

Format

Paperback

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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits

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