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Ogilvy on Advertising

Ogilvy, David
81.00 AED
Member Price
72.90
English

Product Description

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

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