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The Future of Shopping : 2nd edition

Snoeck, Jorg/ Neerman, Pauline
180.00 AED
Member Price
162.00
English

Product Description

The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitisation race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalisation, and the pressing questions of what brands and merchants must do to survive in this new retail landscape.
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A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world.

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