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Brand Turnaround : How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers That Made the Difference

Name: Brand Turnaround : How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers That Made the Difference
Brand: McGraw-Hill
SKU: EB_BM1000_L11-06_DUBAI
Price: 149.00 AED
Availability: InStock

Post, Karen

149.00 AED

会員価格

134.10

English

数量:

Product Description

How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? Brand Turnaround reveals the answers--and provides valuable lessons for anyone tasked with reviving a brand

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Publisher

McGraw-Hill

Publication Date

Nov 2011

ISBN

9780071775281

Pages

262

Item Type

Book

Format

Hardcover

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Brand Turnaround : How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers That Made the Difference

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Brand Turnaround : How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers That Made the Difference

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