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Marketing Communications : A Brand Narrative Approach

Dahlen, Micael/ Lange, Fredrik/ Smith, Terry
352.00 AED
会員価格
316.80
English

Product Description

Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

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