"Shelley Brander was no stranger to the word "can't." You can't be an athlete, you have asthma. You can't be a successful copywriter, you're a girl. Your son has autism, he can't be cured. You can't make a living with yarn. But she proved all her detractors wrong when she opened Loops, a local yarn store in Tulsa, Oklahoma, in 1994. Since then, Loops has thrived, expanding from a single storefront to a global creative brand with a passionate membership community of knitters, crocheters, and makers of allages. This book is about harnessing "the power of can't" to pursue your life's passions-both personal and professional-no matter how weird or impossible they may seem. We're still living in a time where the entrepreneurial creative is too often told, "You can't make a business out of that," but in this book you will learn how to turn your can'ts into cans and: Make your creative side hustle your main gig. Celebrate creativity and experimentation. Accept failure as a part of the process. Have hope againstthe odds. Surround yourself with supportive people. Cut ties with those who weigh you down. Believe in you and your weird, impossible dream!"--
