This book for executives and HR practitioners presents an approach for integrating enterprise analytics, competitive advantage analytics, human resource analytics, and human capital analytics. The book starts by explaining the rationale for strategic analytics, then presents methods for performing strategic analytics. Two applications highlight issues of customer retention and go-to-market strategies. The book also gives ideas for evaluating human capital development. Its accessible layout includes bullet points, boxed readings, chapter summary points, discussion questions, and process and hierarchy diagrams. The appendix offers a template of a strategic analytics diagnostic interview. Annotation 2016 Ringgold, Inc., Portland, OR (protoview.com)
