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The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It

Weiss, Allen/ MacInnis, Deborah J.
135.00 AED
会員価格
121.50
English

Product Description

Today's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

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