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The Survival Paradox : Change vs Stability at Apple and any Immortal Company

Van Dyck, Fons
240.00 AED
会員価格
216.00
English

Product Description

Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies need to respond to what is going on around them, but attention to inherent identity, values and culture are the hallmarks of any successful survival strategy. This book offers a selection of important lessons for any manager concerned about the future of their company, in any corporate sector. It includes interviews with well-known CEOs from international companies and takes an in-depth look at the history of Apple, the most valuable company in the world, following its trajectory from start-up, to the brink of bankruptcy, to its resurrection under the leadership of Steve Jobs and Tim Cook.
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An overview of successful corporate strategies supporting stability in the midst of inevitable change that focuses on lessons learned from failure as well as success

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