Art Thinking : Art, Meaning and Brand Leadership

"As someone fascinated by the intersection of luxury, culture, and value creation, I found Art Thinking both intellectually stimulating and highly relevant. Vadim Grigoryan offers a compelling perspective on how art can become a catalyst for new ways of thinking, deeper meaning, and long-term value creation. An inspiring read for everyone interested in shaping the future through cultural agency." - Felicitas Morhart, Dr. oec. Full Professor of Marketing, HEC Lausanne, Université de Lausanne Art Thinking takes readers on a journey into the captivating intersection between art, luxury and fashion brands and businesses. It explores the notion of brands as cultural agents and how art can act as a mediator between meaning and management. The book allows the readers to develop skills in constructing strategic art initiatives and in management of artist collaborations and provides insight into the artistic process of creativity. Divided into four chapters and supplemented with case studies, the book is supported by Vadim Grigoryan’s many years of experience, popular webinars and courses taught at leading business schools, such as INSEAD and cultural institutions, such as Sorbonne.